The sustainable economy is not around the corner, it’s already here. Being eco-friendly, saying you're green is not a trend or fad rather it is a business reality and a sound business practice.
The cost of green hotel design and construction has dropped significantly within the last two years and the total financial benefits of sustainable hotel construction are being reported to exceed 10% the average initial investment required to build a conventional branded hotel.
While the recession dampened economic growth, it has not reduced the number of federal, state and local incentives for developers willing to build sustainable. There are a growing number of governmental incentives for sustainable construction available to the lodging industry. Through favorable financing with key capital groups and these green tax incentives, the Adoba design will provide ownerships with several resources to build new hotels.
The Adoba 180 guest suites full service budget prototype is a robust performer with above market house profit margin and gross operating profits in very low occupancy periods, and dominating market leaders in robust occupancy periods. The operational budget models that have been developed include standards for labor, operations, food and beverage, sales, advertising, web based expenses, administrative, repairs and maintenance, utilities, management fees and below the line expenses. The operational performance of this new brand has been designed to provide an optimal guest experience rivaling 4-star level properties, while delivering exceptional bottom-line performance.
The triple bottom line of sustainability businesses are evident and well documented, companies that integrate sustainable practices and features into their operations, also benefit from improved recognition by the traveling public and their individual communities. This becomes a particularly competitive advantage against non LEED-certified hotels as increasingly companies and government agencies are beginning to direct their employees to choose hotels due to their sustainable practices.